Mission Statement

Our mission is to improve the lives of our clients and team members by creating effective training for dealers worldwide.

Vision Statement

Our vision is to become the most successful online training company in the world by providing educational and fun videos to help train dealership employees.  And with the success of the company, our vision is to use our resources to help spread the love of Jesus Christ locally, nationally and internationally.

Dealer Training Source Founder

Larry Pickett


Larry Pickett has been credited with helping dealerships achieve record profits and units sold. He has been featured in national and international magazines. He was also featured on the cover of Automotive News Magazine when he was named one of the Top 40 people under the age of 40 in the automotive business in all of the United States and Canada.


Larry has had the opportunity to meet and work with some of the most influential people in the auto industry and was even asked to serve on the National Dealer Council for TrueCar. 


He has been married to his wife Shawnonne since 2002 and the couple has 3 children.

Larry and his wife have served as Youth Pastors at Word of God Fellowship Church in Raleigh, NC  where they have been members since 1999.


Larry retired from the auto industry at the age of 42, but before his retirement, he earned the respect of many influential people because he specialized in, led and managed several critical departments and key areas that make dealerships thrive.  Including Sales and Finance,  Fixed Operations, marketing and advertising. He even developed and managed BDCs as well as inbound and outbound service department call centers.

As a salesperson, Larry broke records for units sold, gross profit and CSI. As an F&I Manager, he was the only person in the history of the company to consistently run 70-80 deals per month and still have over 80% vehicle service contract penetration. And he was the only Finance Manager with back to back 100% government compliance scores as well as having the top rated CSI in the region. 


When Larry retired, he held the record with 354 reviews with a PERFECT 5.0 rating on Dealer Rater.  


As a Sales Manager, Larry was recognized by Toyota as being one of the top Sales Managers in the country by helping to lead a team that achieved one of the highest percentages of objective in Southeast Toyota history!


As the Director of Business Development, he was responsible for managing a team of over 40 Sales Associates. He designed procedures and schedules to ensure that all customers were tracked and followed-up. He also helped the sales staff research, identify, and develop new clients and sales opportunities.


Larry was also responsible for ensuring that the Sales Associates achieved and maintained company benchmarks with regard to setting appointments and show rate as well as monthly certification tests required by Southeast Toyota Distributors. Larry  designed and implemented digital marketing campaigns, e-blasts and produced as well as edited dealership videos to increase sales. Then he prepared custom made reports showing the effectiveness of his Sales Associates and coached any Sales Associate that may have needed assistance.


Larry was responsible for interviewing, hiring, and training each Sales Associate through processes that he designed to build a productive and profitable sales staff.


Larry is proficient with CDK, Dealer Track, Reynolds and Reynolds, eLeads, Vauto, Xtime and many other dealership based software that he has used throughout his career. Larry also trained all of the Sales Associates on eLeads, the company’s customer relationship management system.


Larry developed employee motivational programs/bonuses designed to reinforce high shown appointment percentages, high volume vehicle sales and retention of employees.

While Larry was the Fixed Operations Marketing Director, he partnered with designated Anderson Automotive Group vendors and advertising consultants to ensure fixed operations marketing activities and projects are accurately tracked, hit critical due dates and are within predetermined advertising budgets.


Larry determined and documented each project’s scope, goals and deliverables. 


Larry was also tasked with managing the fixed operations database marketing and segmentation strategies including, but not limited to conquest and retention programs.


He has had to develop a full understanding of each of the Anderson Automotive Group’s dealerships fixed operations competitive landscape, challenges and opportunities and maximize all available opportunities.


Larry and his team provide Net Promoter Score reporting and stats about the dealership and personnel.


He was also responsible for fixed operations digital marketing and served as the Director of Call Center Operations for all of the Anderson Automotive Group’s dealerships.


Larry oversaw the entire operation of the organization’s call center facility. He implemented and reviewed policies and operating structure of the call center. He set standards and guidelines for interaction with customers. He was responsible for monitoring the calls to ensure that the expectations of the customers were met.


Part of Larry’s responsibilities while overseeing the Call Center included scheduling, hiring, training, oversight and improvement of key performance indicators, management of call center software, performance monitoring/quality assurance, and employee development /mentoring.


He ensured that the revenue, profitability, and productivity goals established for the call center based products and services are met daily, monthly, quarterly, and annually.


Now, with his vast knowledge of various departments of a dealership, he has developed Dealer Training Source!

Dealer Training Source – Creative Director

Mark Owens


With over 32 years of experience in linear television, commercial production, live event management, and more, Mark is a seasoned professional in the business. He’s served on several Emmy-winning teams across the country, and earned the endorsements and trust of industry leaders from coast to coast.
Starting his professional career in commercial tv at the age of 22 as a director, technical director, and producer, Mark has overseen global, national, and regional telecasts and streams with some of biggest names in the industry, including ESPN, NBC, Fox Sports, CBS, among them. 
He’s also pitched and successfully landed deals & launched subsequent campaigns with heavyweights like Nike, Reebok, Adidas, IMG, DIRECTV, CAA, and WME (William Morris Endeavor). 
As a live sports and entertainment creative director, executive producer, and live field director, Mark has delivered content at the the highest levels TO the highest levels, including the sports series “College Football Down South”, a regional football package featuring small to mid-sized college programs that was distributed to over 40 million homes nationally. 
An accomplished video editor, Mark has deep experience with all levels of content creation, from the conceptual stage to final delivery, while serving in virtually every role along the process. He’s RED-camera certified, while also serving at a world-class level in virtually all aspects of pre- and post-production. 
Originally a Kansas City kid, Mark moved with his family to Farmington, Maine as a young boy, where he was a 1986 graduate of Mt. Blue High School. In 1990, he graduated from the University of Missouri, consistently rated as the top Broadcast Journalism school in the nation, and has served in several management, director, producer, and creative direction, and executive roles with several companies ever since. 
He now lives in Raleigh, NC with his amazing wife Barbara, where they have raised their two sons, Nathaniel & Graham. 

Your team Deserves The Best Training!