Larry is proud to be respected by the biggest names in the industry!
has expanded his training platform to
the UK, Australia and New Zealand!
Dealer Training Source gives you access to a full curriculum of courses that Larry has written and developed. He created it in a way to enhance the students learning experience. Even the test questions are designed to measure comprehension and increase your team’s skill level.
Dealer Training Source is an online certification course full of specifically planned sequences of instruction.
Including videos, role playing exercises, useful downloads and other learning materials.
The coursework and testing for each chapter is intentionally designed for the student to have to take notes as they watch each video. If they don’t they will not pass the test linked to the training. If they don’t pass the test they will be forced to re-watch the training module that they just failed.
There is even a randomizer on the test questions so that no 2 tests are alike. This ensures that your staff will learn from each module!
You are now enrolled in the most extensive and the most thorough training there is. In this module Larry explains all of the places that you will need to learn about when working at a dealership.
You are now enrolled in the most extensive and the most thorough training there is. In this module Larry explains all of the places that you will need to learn about when working at a dealership.
You are now enrolled in the most extensive and the most thorough training there is. In this module Larry explains all of the places that you will need to learn about when working at a dealership.
You are now enrolled in the most extensive and the most thorough training there is. In this module Larry explains all of the places that you will need to learn about when working at a dealership.
You are now enrolled in the most extensive and the most thorough training there is. In this module Larry explains all of the places that you will need to learn about when working at a dealership.
You are now enrolled in the most extensive and the most thorough training there is. In this module Larry explains all of the places that you will need to learn about when working at a dealership.
You are now enrolled in the most extensive and the most thorough training there is. In this module Larry explains all of the places that you will need to learn about when working at a dealership.
The meet and greet is a very important step in the sales process! If this step does not go well then the rest of the steps may never happen. In this video Larry explains the importance of the meet and greet step and gives valuable tips on what to do.
In this module, Larry explains how to best help your customer by narrowing down the inventory. And you do that in the needs analysis step!
So many dealerships have a lower closing percentage that they desire because the salesperson has a hard time controlling the flow of the sale. In this module, Larry teaches the steps of controlling the sale be conducting a proper needs analysis with the customer.
Selecting the wrong vehicle can lead to the salesperson having to discount the vehicle to make a sale or even worse a lost sale all together. In this module, Larry teaches how to help the customer select the vehicle that fits into their budget. This step ensures that more gross is held on each deal!
A key point of the test drive is helping the customer build an emotional connection with the vehicle. How can a salesperson do that or even overcome objections about the vehicle if they are not there during the test drive. In this module, Larry teaches about the importance of going with the customer on the test drive.
There will be many times that a customer does NOT have time for a salesperson to teach them everything about a vehicle. So Larry teaches how to pinpoint their hot buttons by remembering the S.P.A..C.E.D. acronym.
When it comes down to safety, cars, trucks, airplanes, RV’s motorcycles, powersports, boats and Heavy duty trucks are more equipped and more advanced than they have ever been before. Larry breaks down all of the safety features that are available on today’s vehicles!
When it comes down to safety, cars, trucks, airplanes, RV’s motorcycles, powersports, boats and Heavy duty trucks are more equipped and more advanced than they have ever been before. Larry breaks down all of the safety features that are available on today’s vehicles!
When it comes down to safety, cars, trucks, airplanes, RV’s motorcycles, powersports, boats and Heavy duty trucks are more equipped and more advanced than they have ever been before. Larry breaks down all of the safety features that are available on today’s vehicles!
When it comes down to safety, cars, trucks, airplanes, RV’s motorcycles, powersports, boats and Heavy duty trucks are more equipped and more advanced than they have ever been before. Larry breaks down all of the safety features that are available on today’s vehicles!
When it comes down to safety, cars, trucks, airplanes, RV’s motorcycles, powersports, boats and Heavy duty trucks are more equipped and more advanced than they have ever been before. Larry breaks down all of the safety features that are available on today’s vehicles!
When it comes down to safety, cars, trucks, airplanes, RV’s motorcycles, powersports, boats and Heavy duty trucks are more equipped and more advanced than they have ever been before. Larry breaks down all of the safety features that are available on today’s vehicles!
When it comes down to safety, cars, trucks, airplanes, RV’s motorcycles, powersports, boats and Heavy duty trucks are more equipped and more advanced than they have ever been before. Larry breaks down all of the safety features that are available on today’s vehicles!
The P in the S.P.A.C.E.D acronym. is for “performance”. When presenting and demonstrating a vehicle to your customer, performance is another one of those hot buttons that you really need to know how to break down and explain.
In this module, Larry teaches, in depth, about the performance features in today’s vehicles.
Design engineers break “appearance” down into 5 sections. Exterior, Interior, Color, Trim and Technology.
Larry teaches about each section in depth and explains how to sell the feature, function and benefit of all of them.
It may seem like a simple thing to explain but there is a lot more to glass than meets the eye! And what you may think is glass really is something else.
In this module, Larry trains in depth about the different types of glass used in today’s vehicles.
Wheels are typically chrome plated, alloy or steel. In this module Larry teaches the differences of each type and how to incorporate the information into your walk around.
Many brands pride themselves on fit and finish. And it’s actually a category of awards given by Wards Auto. Fit and finish refers to the way the parts of a car go together. There is actually a name for that. It is called “gap integrity”.
Add some content for each one of your videos, like a description, transcript or external links.To add, remove or edit tab names, go to Tabs.
Design engineers break “appearance” down into 5 sections. Exterior, Interior, Color, Trim and Technology.
Larry teaches about each section in depth and explains how to sell the feature, function and benefit of all of them. In this section he explains the various lighting available on today’s vehicles.
The “C” in S.P.A.C.E.D is for comfort and convenience. With as much time as we spend in our vehicles, there is no question that we want them to be comfortable. Some customers want to have every convenience feature possible to make their time behind the wheel enjoyable and some customers are OK with the bare minimum. In this course Larry teached in depth about the comfort features in today’s vehicles.
When selling a product, it is easy to overlook things that you may consider uninteresting or unnoteworthy, but it could be the very thing that sets your walk around apart from the walk around they received from your competitor at another dealership. In this training module, Larry takes a deeper dive into the comfort features on today’s vehicles.
A great way to present value is to talk about the economic advantages.
Being a salesperson, working in today’s automotive world selling RV’s, cars, motorcycles, boats, planes and semi trucks goes way beyond opening the hood and pointing to a few things.
Operating a vehicle costs money! A lot of money! And the higher priced product being sold, the higher the costs to keep it going! In this module, Larry teaches how to explain the economic benefits of today’s new vehicles.
A great way to present value is to talk about the economic advantages.
Being a salesperson, working in today’s automotive world selling RV’s, cars, motorcycles, boats, planes and semi trucks goes way beyond opening the hood and pointing to a few things.
Operating a vehicle costs money! A lot of money! And the higher priced product being sold, the higher the costs to keep it going! In this module, Larry teaches how to explain the economic benefits of today’s new vehicles.
A great way to present value is to talk about the economic advantages.
Being a salesperson, working in today’s automotive world selling RV’s, cars, motorcycles, boats, planes and semi trucks goes way beyond opening the hood and pointing to a few things.
Operating a vehicle costs money! A lot of money! And the higher priced product being sold, the higher the costs to keep it going! In this module, Larry teaches how to explain the economic benefits of today’s new vehicles.
A great way to present value is to talk about the economic advantages.
Being a salesperson, working in today’s automotive world selling RV’s, cars, motorcycles, boats, planes and semi trucks goes way beyond opening the hood and pointing to a few things.
Operating a vehicle costs money! A lot of money! And the higher priced product being sold, the higher the costs to keep it going! In this module, Larry teaches how to explain the economic benefits of today’s new vehicles.
A great way to present value is to talk about the economic advantages.
Being a salesperson, working in today’s automotive world selling RV’s, cars, motorcycles, boats, planes and semi trucks goes way beyond opening the hood and pointing to a few things.
Operating a vehicle costs money! A lot of money! And the higher priced product being sold, the higher the costs to keep it going! In this module, Larry teaches how to explain the economic benefits of today’s new vehicles.
The trial close is a critical part of selling and the timing of when you ask the trial close questions is even more important.
There are plenty of questions that you can ask to find out what the customer is planning to do next. In this module, Larry teaches everything you need to know about the trial close.
The trial close is a critical part of selling and the timing of when you ask the trial close questions is even more important.
There are plenty of questions that you can ask to find out what the customer is planning to do next. In this module, Larry teaches everything you need to know about the trial close.
The point where you have already completed the test drive and you are leading your customers from the parking lot to the inside of the dealership is a critical point in a sale. Larry explains exactly how to get the customer inside of the dealership.
When it comes to purchasing expensive items such as cars, motorcycles, boats, Semis, RVs and planes, customers want to make sure that they are getting the best deal.
You have done your part as a sales person, you have helped them narrow down the huge selection of options that are available. You have demo’d the vehicle and answered their questions. Now it is time to negotiate!
In this module, Larry talks about the point when the salesperson logs into your dealership’s preferred customer retention management software and begins to collecting data.
He explains exactly which data to collect and how to minimize distractions from restless children.
In this module, Larry continues to teach about the write up step in the road to the sale.
Kevin has been in business development for over 15 years! He began his career in telemarketing and was eventually promoted to Sales Manager of a major travel agency. Kevin has also managed a sales office for an lending institution. He brings a wealth of knowledge to Dealer Training Source as one of Larry Pickett’s Executive Assistants.